ABOUT THE CLIENT


The European Copper Institute (ECI) headquartered in Brussels since 1998, represents the copper industry in Brussels.

The European Copper Institute (ECI) headquartered in Brussels since 1998, represents the copper industry in Brussels.

GOALS


Our primary goal was to promote ECI's new website via Facebook ads to their target audiences which were the EU Commission, EU Parliament, and related NGO's and organizations.

Our primary goal was to promote ECI's new website via Facebook ads to their target audiences which were the EU Commission, EU Parliament, and related NGO's and organizations.

HOW WE DID IT


Before starting the promotion on Facebook, we analyzed ECI's target audiences and created several target personas. We examined how does the ECI's target audience consume content on Facebook, and, accordingly, we created several strategies which we put in motion to achieve the best results.

The core of our approach was to target the audience not just based on their professional interests, but also on their personal interests, what they like to watch, where to travel, etc.

Facebook's campaign was didived in three campaigns, and we managed to achieve the following:

Before starting the promotion on Facebook, we analyzed ECI's target audiences and created several target personas. We examined how does the ECI's target audience consume content on Facebook, and, accordingly, we created several strategies which we put in motion to achieve the best results.

The core of our approach was to target the audience not just based on their professional interests, but also on their personal interests, what they like to watch, where to travel, etc.

Facebook's campaign was didived in three campaigns, and we managed to achieve the following:

Campaign 1

Target countries: Belgium, Netherlands, Canada, US, France, UKMain target audiences: EU Commission and EU Parliament (workplace)

4,9k

CLICKS TO WEBSITE

0,06

COST PER RESULT

Campaign 2

Target countries: Belgium, Netherlands, Canada, US, France, UKPrimary target audiences: EU Commission and EU Parliament (interest)

3,4k

CLICKS TO WEBSITE

0,05

COST PER RESULT

Campaign 3

Target countries: Belgium, Netherlands, Canada, US, France, UKPrimary target audiences: NGO's, political organizations (workplace)

2,4k

CLICKS TO WEBSITE

0,07

COST PER RESULT

CONCLUSION


Over the course of about 10 days, the Facebook campaigns proved to be quite successful, and we managed to achieve:

Over the course of about 10 days, the Facebook campaigns proved to be quite successful, and we managed to achieve:

10k

TOTAL CLICKS TO WEBSITE

0,06

COST PER CLICK

2,54%

CTR