CARLSON REZIDOR HOTEL GROUP

ABOUT THE CLIENT


Carlson Rezidor Hotel Group is one of the world's largest and most dynamic hotel companies. It has an expanding portfolio of more than 1,400 hotels in operation and under development, a global footprint covering 115 countries and territories, and a powerful set of global brands: Quorvus Collection, Radisson Blu®, Radisson®, Radisson RED, Park Plaza®, Park Inn® by Radisson and Country Inns & Suites By CarlsonSM.

Carlson Rezidor Hotel Group is one of the world's largest and most dynamic hotel companies. It has an expanding portfolio of more than 1,400 hotels in operation and under development, a global footprint covering 115 countries and territories, and a powerful set of global brands: Quorvus Collection, Radisson Blu®, Radisson®, Radisson RED, Park Plaza®, Park Inn® by Radisson and Country Inns & Suites By CarlsonSM.

GOALS


We were approach by Carlson Rezidor to improve their internal communication. As they use several internal communication channels, we approached this problem with great care.

We were approach by Carlson Rezidor to improve their internal communication. As they use several internal communication channels, we approached this problem with great care.

HOW WE DID IT


Together with their marketing department, we created several strategies that were focused on increasing the quality of their internal communication. We focused on improving the quality of newsletters, content that was shared internally via other internal sharing channels and some community management on Twitter and Linkedin. After implementing the newsletter strategy, a new approach to creating content and improving community management, we managed to achieve very good results.

Together with their marketing department, we created several strategies that were focused on increasing the quality of their internal communication. We focused on improving the quality of newsletters, content that was shared internally via other internal sharing channels and some community management on Twitter and Linkedin. After implementing the newsletter strategy, a new approach to creating content and improving community management, we managed to achieve very good results.

RESULTS

Newsletter:

54%

OPEN RATE INCREASED

61%

CTR OF THE LINKS SHARED INCREASED

Internal Sharing Channels

48%

SHARING INCREASED

60%

INTERACTION INCREASED

Community Management

45%

INCREASE IN TWITTER INTERACTION

76%

LINKS CLICKS INCREASED

51%

LINKEDIN INTERACTIONS INCREASED

CONCLUSION


Our experience with Carlson Rezidor was a great learning point for us, as it taught us how to manage newsletter databases with several thousands of subscribers and how to improve internal communication channels of large corporations.

Our experience with Carlson Rezidor was a great learning point for us, as it taught us how to manage newsletter databases with several thousands of subscribers and how to improve internal communication channels of large corporations.