Corporate social responsibility (CSR) is closely associated with large brands, most often not with small companies. Large brands implement their social responsibility with the goal of increasing reputation, improving quality of work internally, and most importantly they apply it to get the increase in sales by creating an emotional impact on the society.
CSR As A Growth Factor
CSR, as an essential factor in affecting the users also plays a vital role in achieving business and sales results. To truly understand the importance of CSR in the promotion, one needs to look at the other side, the user’s perspective as well. CSR is reflected in activities aimed at protecting the society and resources without which individual branches of industry would go bankrupt in the future. Brands should realize the importance of CSR as one of the additional tools in increasing the network of users of their services or consuming their products.
CSR Affects Company Leaders Ambitions
It’s imperative that companies start first by implementing CSR within themselves. In the beginning, CSR is perceived as one of the many unnecessary processes where the firm loses time instead of focusing on other significant issues within the company.
A significant challenge for company leaders when it comes to CSR is the complexity that’s required to implement it into all work processes, environments and thus met the “ambiguity of ambition.”
Later, employees, partners – ultimately and the company – and all the others involved in the business process put CSR into the top 1 growth factor of the company. Brand owners have recognized CSR as a creative opportunity to strengthen their business while also contributing to society.
CSR For Brand Hypertelling
We live in an incredibly connected world where customers are always “bombarded” with information. They often buy without researching the background of the company, and they are just focused on the product. By implementing CSR, a company will be perceived “different” and thus more desirable. Making a brand a real social influencer isn’t just made from bombarding Facebook, Instagram, Twitter, Snapchat, etc. users with ads, it’s making sure that the brand has a real connection with the society’s issues.
One success story is L’OCCITANE, which is a well-known company that sells beauty products. L’Occitane has a long history of supporting the Orbis Eye Protection Organization. They have donated to Orbis over 2 million $ in the past 17 years.
Social Responsibility For Better Digital Strategy
When a company implements CSR, its customers develop an emotional connection with that business as a byproduct of CSR campaigns. Companies shouldn’t just be money focused; they should also aim to build emotional and social relationships with only one goal: to improve the society around them.
As one of the most critical factors in achieving a successful CSR implementation is the choice of a strategic partner. Defining common goals providing full mutual support at a long-term contract level is just one of the factors behind successful CSR implementation. It’s also imperative to include the employees of both parties (the company and the NGO partner). When both sides are equally committed to their CSR purpose, their value will increase in their customer’s eyes and will achieve the devotion of their customers with the company.
When picking a CSR project, make sure that you take into account your company’s size and the “give back factor.” Pay close attention that your CSR project is similar to your company’s vision and goals and make sure that you work together on achieving its full implementation.